Branding

Branding

Your brand is an investment. Having a thoughtful logo and style guide creates a strong foundation. I’ll collaborate with you to get you properly up and running with a logo, core messaging, style guide, fonts, and more.

While every branding project is different, I have experience in many different areas: creating a name and identity from scratch, updating or elevating existing branding, or building a comprehensive identity for an event or campaign that fits within a larger footprint. It all comes down to the story you are trying to tell. And if you don’t even know that, I can help you figure it out.

Case Study

Downtown Dallas, Inc. (DDI) wanted to equip its essential workers to be more easily recognized by Downtown neighbors and to both feel and look good.

The four different teams (Safety Patrol, Clean Team, Homeless Outreach, and Ambassador) had disjointed identities that had gotten worse over time. Their uniforms and vehicles lacked consistency, but even worse: there was no clear connection back to DDI. Residents and stakeholders were aware of services but unsure as to who was providing them.

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Featured Work

  • Founders Square

    Setting the tone: This building had no identity but is about to be updated by its owners and management company. This branding package (logo, icons, style guide) will go on to inform future design as they update the building, and it also helps different stakeholders get on the same page more easily. Additional assets to come, like signage design and overall consultation.

  • Henry & Hazel

    Starting from scratch: This up-and-coming CBD company is still in production, but when we started working together, it didn’t even have a name. During the research and brainstorming process, we found Henry & Hazel and also refined the main story touchpoints. This process helped to shape the branding, which included a logo, style guide, business cards, and packaging mockups.

  • Diane Collier Group

    Eye-catching and consistent: Diane is a great friend and has been a joy to work with. We reworked her brand to be as bright and joyful as she is, from the logo and style guide to other assets like notecards, business cards, laminated furniture tags, stickers, mailing labels, and conference banners and signage. The color combination makes me smile: modern and fun yet polished.

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“Maggie is one of the most productive and efficient designers I’ve ever worked with. She defines my brands and refines my expression in a way that completely elevates my position in my industry. Our partnership brings me so much security in my brand. She is amazingly dependable and talented!"

Franchesca Nor, Dive Coastal