Case Study: Downtown Dallas, Inc. Field Operations

The Problem: Downtown Dallas, Inc. (DDI) wanted to make their essential workers more recognizable within the community while also enhancing their sense of professionalism and confidence.

To achieve this, I redefined DDI’s approach to branding for their field teams, creating a cohesive and polished visual identity that unified their appearance.

By focusing on thoughtfully designed uniforms, signage, and branding elements, I helped ensure that DDI’s teams were easily identifiable and reflected the organization’s commitment to excellence and community engagement. This initiative not only improved team morale but also strengthened their presence and connection within the Downtown area.

WORK: Strategic Consultation, Logo & Branding Elements, Print Collateral, Uniforms, Vehicle & Building Wraps

DEVELOPMENT YEAR: 2021