Downtown Dallas, Inc. (DDI) wanted to increase awareness, professionalism, and confidence of their essential field workers. I redefined DDI’s approach to branding for their field teams, creating a cohesive and polished visual identity.

By focusing on thoughtfully designed uniforms, signage, and branding elements, I helped ensure that DDI’s teams were easily identifiable and reflected the organization’s commitment to excellence and community engagement. This initiative not only improved team morale but also strengthened their presence and connection within the Downtown Dallas area.