Downtown Dallas, Inc. (DDI) sought to make its essential workers easily recognizable to the Downtown community while enhancing their appearance and confidence. We brought DDI’s field teams together by redefining their approach to branding.

Setting the tone: This building had no identity but is about to be updated by its owners and management company. This branding package (logo, icons, style guide) will go on to inform future design as they update the building, and it also helps different stakeholders get on the same page more easily. Additional assets to come, like signage design and overall consultation.

Starting from scratch: This up-and-coming CBD company is still in production, but when we started working together, it didn’t even have a name. During the research and brainstorming process, we found Henry & Hazel and also refined the main story touchpoints. This process helped to shape the branding, which included a logo, style guide, business cards, and packaging mockups.

Eye-catching and consistent: Diane is a great friend and has been a joy to work with. We reworked her brand to be as bright and joyful as she is, from the logo and style guide to other assets like notecards, business cards, laminated furniture tags, stickers, mailing labels, and conference banners and signage. The color combination makes me smile: modern and fun, but polished.